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8 July 2011

Hello weekend. We seeee you.

Speaking of visibility, here’s a neat Chinese ad from the Shanghai-based Eastern Miscellany [Dong fang za zhi 東方雜誌], March 1930:

The American Eveready company (known today for Energizer batteries) published a series of ads illustrating the urban dangers that could be illuminated and thus avoided if one is prepared with a battery-powered electric torch. Not only could a simple flashlight help catch burglars, surveil sneaky, promiscuous daughters, and thwart child kidnappings, they could also help prevent hapless citizens from getting mauled after tripping over a sleeping street dog.

Oh, how modern technology eradicated the hazards of old…